Tootsie Roll Industries, one of the country’s largest and most successful candy companies, was founded by Leo Hirshfield in 1896 with its chocolatey chewy candy recipe. Named for Hirshfield’s five-year-old daughter whose nickname was “tootsie,” the company has forever established itself as part of Americana. In fact, the candy was even included in WW II rations and highly valued by the armed forces for giving troops “quick energy”!
Still going strong after 112 years, with net sales of $496 million in 2006, the Tootsie Roll Company is also the world’s largest lollipop supplier. Producing more than 60 million Tootsie Rolls and 20 million Tootsie Pops per day, the company has been making the world a little bit sweeter for over 11 decades. That’s undeniably a ginormous amount of tasty consumer awareness!
Growing with its success over the years, Tootsie Roll Industries continues to expand, adding well-known and loved products to its burgeoning family. The Tootsie Roll Industries branded products now available to the lottery industry include: Tootsie Roll, Tootsie Roll Pops, Sugar Daddy, Charms, Blow Pops, Junior Mints, Dots, Sugar Babies, Sugar Mama, Mason Crows, Charleston Chew, Andes Mints, Cella’s Cherries, Fluffy Stuff, and Caramel Apple Pops.
Eager to cash in on Baby Boomers’ desire to relive their sweetest childhood memories, merchants agree that nostalgic candy is a growing niche in the 24 billion dollar U.S. candy business. Together with this trend, the colorful and mouth-watering Tootsie Roll Industries instant tickets are sure to be a hit with lottery fans (See Ticket Designs section). In fact, for extra yummy oomph, consider a scratch-and-sniff Tootsie Roll Industries scented ticket.
We still might not know how many licks it takes to get to the center of a Tootsie Roll Pop, but we sure do know it won’t take too many scratches to fall in love with the tasty Tootsie Roll Industries candy instant tickets!
“Tootsie Roll Industries candy names and images copyright © 2008 Tootsie Roll Industries, LLC”
